As part of the R&R strategy for Electrolux, we created and implemented a review platform which acts as a central hub in the client’s content syndication for their brands AEG and Zanussi.
We worked closely with our client to create the overall strategy, concept, and specific KPIs. We supported in assessing the right technical infrastructure and tailored our One2Five platform to meet their needs.
With constant management and maintenance, the platform has become the backbone of our client’s worldwide R&R collection, moderation, display, distribution and analytics. The implementation of the R&R platform increased the number of reviews displayed on their brand sites from 10,000 to over 100,000 within the first 12 months.